Description
I was tasked with developing a new brand identity for Spartan Advertising Club.
The new branding is designed to bring a more bright, bold and colorful look to a brand which is predicated on the idea of standing out. The brand takes into account San Jose State University's color scheme while adding some extra flair with a much wider palette.
It should be noted that I would've made various creative choices differently if I were working on this in a vacuum. I received and implemented lots of feedback from senior Ad Club members as well as the Advertising department advisor.
Color Theme
The Logo
Tablecloth Design (Front)
Postcards
Sticker Designs
Brand Guidelines Cheat Sheet
Remodel of Old Logo
Process 1
Process 2
Process 3
Scrapped Branding
