Description
Simon the Raccoon is a content creator personality I am working on which currently covers trends and stories in the advertising world but will eventually expand to a wider range of topics. So far I have covered Fanta's recent marketing struggles and Crumbl Cookies' rise to greatness.
I am striving for stylistic consistency, creating all my content on a plain reddish black background and including lots of doodles and sketches to illustrate my points. I am still developing my tone of voice but I want this to be consistent as well. It goes without saying that this project is extremely work in progress.
Video 1: The Fall of Fanta
Video 2: I Was Wrong About Crumbl
Thumbnails
These thumbnails were created with the help of generative AI.
Core Branding
Still Instagram Posts
Selected Doodles - Video 1
Selected Doodles - Video 2
Planning
