Description
Surf City Suds is a laundromat near UC Santa Cruz. I recently developed copy, created a logo and drafted some flyers for a new program they've been working on.
The intent of this content is to bring awareness to this new program "Simple Suds" where students can have their laundry picked up from their dorm and then dropped off clean in less than 48 hours.
Final Flyer/ Social Media Post
Color Theme
The Logo
Scrapped Concepts
Strategy
Target audience - UCSC students
Desired target behavior - Students take advantage of Surf City Suds’ Simple Suds program
End goal - Encourage word of mouth & social media sharing of Surf City Suds’ Suds program among students.
The problem - students are fed up with the campus washing machines.
They don’t work. They charge “convenience fees.” The repair tickets do nothing.
“Dickheads” leave their clothes in the only available dryers for hours.
Students have resorted to various alternative methods for washing their clothes such as washing them in the creek with a washboard or invading off campus apartments’ washrooms.
Students have resorted to various alternative methods for washing their clothes such as washing them in the creek with a washboard or invading off campus apartments’ washrooms.
In short, students need an effective, convenient and headache-free laundry solution.
This is why Surf City Ads is implementing its new Simple Suds program, where someone picks up their dirty clothes, washes them and returns them unfolded for a reasonable price.
It saves students the headache of using the sparse and faulty on-campus machines and is a more quality clean as well.
Need to communicate:
Fresh
Quick
Affordable
No headache
Reliable
Simple
(Is cost a factor?)
Stock headlines
Sud Swap
Spin Shuffle
Soak Swap
Splash Swap
Spin Swap
Surf City Suds Swap
Headlines to communicate “stress-free”
Simple Swap
Stress-free Swap
Serene Clean
Rinse & Relax
Relax Rinse
Calm Clean
Breezy Clean
Easy Clean
Fuss-free Fluff
Final Headline:
Simple Suds
Final Subhead:
Campus Laundry Made Easy
