Description
In-N-Out is very well liked among most Californian youth and millennials, however the chain has never advertised much in the traditional sense, instead relying heavily on word of mouth. If In-N-Out were to run a traditional ad campaign, here is an idea of what it could look like.
While In-N-Out has a great reputation due to its consistent deliciousness, quality and low prices, the chain could get a lot more business simply by reminding people of its existence every once in a while. Rather than exploring an untouched potential customer demographic, these ads are intended for current In-N-Out customers who would consider eating there more often if they thought of the brand more often. These are customers who could fuel In-N-Out's word-of-mouth advertising if they were more invested in the brand.
More specifically, the group of customers this campaign is targeting is Californian young adults who are gaining increasing financial independence and may be especially concerned about things such as gas prices. However, this group is also not afraid to spend money on products that they have an attachment to, particularly from companies with good morals. These ads aim to remind customers of their attachment to In-N-Out while poking fun at the ever-relevant issue of painfully high gas prices.
Out-of-home executions
Out-of-home executions would include poster, billboard, and bus tail ads. The classic car on these ads is created with generative AI.
Digital executions
These are intended for display as ads on websites.
Radio spot
Setting: a man drives alone in a classic car at sunset.
Music: soft, nonstalgic rock plays in the background.
Middle-aged man:
In-n-out burger is cheaper than gas.
It’s tastier, too.
Not speaking from experience, of course.
But almost everything is cheaper than gas nowadays.
What really sets in-n-out apart from the rest is how fresh and delicious it is.
And don’t get me started on the value.
You don’t get much better than a $5 double double.
So the next time you see the yellow arrow,
Make a pit stop and refuel at in-n-out
Primary copy
REFUEL
Cheaper than gas.
Tastier, too.
You can experience California without driving a classic.
You can refuel without spending money on gas.
In-n-out should do the trick. Just make a pit stop when you see the yellow arrow.
The yellow arrow is more than an arrow. It's a beacon of light on a dark desert highway. It's a promise that delicious, fresh and inexpensive food awaits beyond the next turn.
In-n-out has delivered on this promise for over 75 years.
Word bank
Quick
Inexpensive
Quality
History
Purpose
Burger
Classic
California
Palm tree
Sunset
Hot-rod
Retro
Employee
Delicious
Ethical
Fresh
Car
Fast
Tasty
Good
Timeless
Flavorful
Low-cost
Budget
Fair
Double-double
Animal style
Order
Drive-thru
Honest
Golden
Classic car
Fries
Grease
Economic
Real
Soda
Gas
Refuel
West
Hot
Dry
Road
Desert
Pit stop
Tire
Speed
Flat
Oasis
Shake
