Statement
This letterhead, business card and envelope are for an imaginary Advertising firm, Avian Advertising, which aims to help clients implement clear and effective advertising campaigns for their products. The agency's target audience is small business owners and companies around the bay area, especially brands that could benefit from Avian Advertising's simple and effective advertising style.
The agency’s design style of simple and clear advertising is exemplified through these clean and professional-looking stationery compositions. There is a consistent color scheme of white, blue and cyan throughout all of the different elements which contrasts well with the dark gray text. There is also a lot of white negative space to not draw attention away from any of the important elements.
