Description
I decided to revive the Tower Tunes project I was working on previously with a group of friends who are all into music. I am the Creative Director of the team; Lucas, Vinson and Charles are the Social Media Manager, Copywriter and Video Lead respectively.
One of the reasons I quit the project in the first place was the brand guidelines stifled creativity because they were so odd and limiting. Therefore, I created a simpler, more professional set of brand guidelines that would allow for more creative improvisation.
The key features of this new brand are a strong reliance on our bright red and white primary colors and the main fonts, Headline One and Futura PT Condensed, which remind me of music in a kind of retro way.
Meet the Team
Color Theme
Reels
Song of the Week
Additional Content
Top 10s
