Description
I was tasked with creating packaging and advertisements for a hypothetical wine brand started by Bob Marley.
I started by determining the brand's identity, researching both Bob Marley and wine to find a good intersection between the two. I decided on a recurring color scheme of red, yellow and green as well as a primary font, Filmotype Maxwell, that fit the feel I was going for. I also slowly developed designs for birds and Marley's face that would get used as the main graphics and logo.
After filling out a brand style guide, I began work on the packaging design itself, choosing to go with a bold composition for the front labels. I assigned a primary color and set of copy for each wine based on the qualities of the wine variety.
I then created 3d compositions with Adobe Substance 3d Stager incorporating the front and back covers and used these compositions to create advertisements for Instagram.
Instagram Story
Instagram Posts - Part 1
Instagram Posts - Part 2
Planning
Brand Guidelines
Additional Media
