Description
I was recently tasked with creating an advertising campaign for a local business, and I chose my local record store, Needle to the Groove. Instead of creating a campaign for the store itself (because I realized I had already done this in a different project years prior) I decided to create an Instagram account to promote music listening and record buying to students at San Jose State University, a college very close to Needle to the Groove, reasoning that doing so would likely be an effective way to bring more business to the record store.
There were a few main components of this project but the main idea was that if people posted a song they liked on their story and tagged SJSU Tower Tunes, I would repost their story on the SJSU Tower Tunes account. Most of the content was based on this with other supporting content to bring in more engagement.
Over the course of this project, I created 4 stories and reposted 8 stories from other people. I also created 3 reels and 3 still posts.
I plan to continue this project in the future, although I may enlist a friend to help me out.
Color Theme
Still Posts
Account Stories
Reposted Stories
