2025 Effie Collegiate US x Amazon Brand Challenge
I participated in the 2025 Effie Collegiate US x Amazon Brand Challenge with a group of three other Advertising majors. I created the designs and copy for our team while some of the others worked on the influencer campaign.
The final designs use generative AI heavily for imagery. However, the layout and copy are my own.
The intent with this campaign was to encourage Gen Z individuals to switch off of their Amazon Prime family plan and begin paying for their own plan. Our strategy was to highlight the "freedom to not be judged" that comes with owning your own plan, where only you can view the items you purchased.
Final Print/ Social Media Designs
Influencer Campaign
